about

I’ve been creating products and branding for years. Some of you may know my past work with Atomlab, Decline Mag, Answer/Manitou, Sunline, etc. My name is Mike Flaherty and I developed the Tor brand just before Covid hit. This brand was driven by a passion for products that are as functional and durable as they are beautiful. I had big plans that had to change with the pandemic’s worldwide production and delivery delays. The bike industry continues to struggle with slow sales and overstock issues, but I feel it’s time to push forward with a different approach!

“…a passion for products that are as functional and durable as they are beautiful”

I’m confident that the Tor products are second to none. You can see the exceptional attention to detail, specs, and finish. From the beautiful black-on-black with gold finishes to the precision of the machining and spec choices. These products have been through years of testing with a tight rider development team.

“…years of testing with a tight rider development team”

These are all premium components. I want to get them in your hands for the best price possible so I’ve made the decision to offer these parts consumer–direct with prices that are 20-30% less than they’d be if I went through distributors and shops. I’m only selling in the USA and everything is sold with free shipping.

“…only selling in the USA and everything is sold with free shipping”

A big part of the reason I’m only selling in the USA is so I can handle any problems or issues directly and swiftly. If you have any trouble with your parts, contact me directly at the number or email on the top bar of this site and I’ll personally follow up and get you sorted.

“…I’ll personally follow up and get you sorted”

Tor was originally envisioned as a technology brand with innovative, patent-level products. I’m proud to be working with great machine shops now and cannot wait to roll out those advanced components to American mountain bikers.

Keep your eyes out for our 2024 pedals, cranks, and stems!