PASSION / PURPOSE
TOR is a bicycle technology brand created by a small group of riders, designers, and product managers led by Mike Flaherty, the founder of Atomlab. We’ve all worked for a number of the larger brands in the industry, designing and marketing products that you’re probably familiar with, including Decline Magazine, Answer/Manitou, KHS, Sunline, Lizardskins, and some you’re probably not familiar with like Corsair Bikes, Daylight Cycles, Arq Bikes, GHP, and Remix BMX. A passion for art, design, and riding has brought us together and inspired us to create TOR.
Together with a handful of factories and machine shops, we’ve put together the products, branding, and resources to create the company we’ve always imagined. Innovation and development is at the heart and soul of our products. These components were created and developed by combining a very focused design philosophy with the latest technology. Our advanced development process allows us to create polished, refined products that are generations beyond of our original concepts.
Look through our site, check out our products, and see what we’ve been up to. You can also check out these articles to hear what Pinkbike and Bike Rumor had to say – Bike Rumor Article, Pinkbike Article, Pinkbike Video
We live to pimp your ride
We started Tor because we had a burning desire to make bad ass parts. Just like you, we grew up riding and imagining a million ways to make our bikes lighter, faster, and stronger. Now, after years in the bike industry, we’re cutting our own path and making the innovative products we always dreamed of.
Although we are launching Tor with a fairly small line of cockpit products, we have a full line of pedals, wheels (hubs, rims, nipples), headsets, and tools development. Follow us on Facebook, Instagram, and on our site for updates.
Dealers? Distributors? We're looking for you.
We are currently setting up global distribution and finalizing details for our launch at the end of this year. If you are a shop or distributor and you are interested in Tor, click the link below to contact us.