TOR is a bicycle technology brand created by a small group of riders, designers, and product managers led by Mike Flaherty, the founder of Atomlab. We’ve all worked for a number of the larger brands in the industry, designing and marketing products that you’re probably familiar with, including Decline Magazine, Answer/Manitou, KHS, Sunline, Lizardskins, and some you’re probably not familiar with like Corsair Bikes, Daylight Cycles, Arq Bikes, GHP, and Remix BMX. A passion for art, design, and riding has brought us together and inspired us to create TOR. 

     Together with a handful of factories and machine shops, we’ve put together the products, branding, and resources to create the company we’ve always imagined. Innovation and development is at the heart and soul of our products. These components were created and developed by combining a very focused design philosophy with the latest technology. Our advanced development process allows us to create polished, refined products that are generations beyond of our original concepts.

Look through our site, check out our products, and see what we’ve been up to. You can also check out these articles to hear what Pinkbike and Bike Rumor had to say – Bike Rumor Article, Pinkbike Article, Pinkbike Video